Deluxe: How Luxury Lost Its Luster

December 3, 2018 - Comment

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

Product Features

  • Penguin Books

Comments

Anonymous says:

Eye Opening / Big on History I read this book a while back and a lot of the things in it are still in my mind. It has changed the way I think and shop. This book will make you think twice about the luxury products you buy. Having just entered the job market and being in need of good quality wardrobe staples this book was right on time. I’ve learned that some so called luxury products aren’t even worth the wrapping they come in. While other products still retain the quality of a hundred years ago. Being a seamstress I…

Anonymous says:

Informative book, though at this point missing almost a decade of new developments Top reviews sum the book up pretty well. It is a very informative history of luxury production, and goes into quite a lot of detail on the formation of the main luxury houses and follows them through their transition into modern growth-focused companies. It also goes into a lot of detail on how international consumers (particularly in Japan, China, India, and Russia) have influenced the industry. The non-trivial amount of typos throughout the text (kindle edition) was a bit annoying, but…

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